Funny story… Stop me if you’ve heard it.

New guy comes into the office, doesn’t barely pay any attention to the people that are there.

Doesn’t know anyone.

Doesn’t really care.

He’s brash. Borderline arrogant.

He barely learns the product or service the company provides and immediately gets in front of possible customers.

Within 3 months, he’s the top producer in the office and the higher ups are already talking about promotion.

Meanwhile, you’ve been there for 5 years. Busting your ass.

You’ve taken time to learn the product, the clients, your office mates.

You take interest in your coworker’s personal lives. You care about people.

When a customer says “no”, you take it and move on. You’re respectful of their answer.

Your higher ups are NOT talking about promotion for you.

You’re pissed. You’re beat up. You feel defeated.

Heard it before? Can you relate?

It’s time to change your story.

The difference between your story and the “other guy’s” can be narrowed down to one thing.

He sells. You don’t.

And if you want to be promoted, your bosses’ favorite, highly praised, and make more money…

Then you need to learn how to sell.

I know. It’s unfair.

Why is it that managers measure promotability by how well you can sell?

Does being able to sell make you a better manager?

Yes and No.

Yes in the fact that you’re aware of the features of the business and you’re focused on making money.

No in the fact that being able to sell does NOTHING to help you better manage people.

I’ve experienced it first hand and I’m sure you have too.

Some hot shot salesman is promoted and then struggles to get his people to do what he asks them to do.

I worked in customer service for 8 years. I’ve seen my fair share.

Fought with my fair share.

Disagreed and ridiculed my fair share.

It wasn’t until I started producing products myself that I understood why sales is so important.

Sales is life.

If you’re not selling, then you’re being sold.

I was sold for 8 years.

There’s a book called “Sell or Be Sold” by Grant Cardone. Read it. Believe it. Live it.

If you want to be a manager of some kind, or take on more responsibility at the company you work for, or even start a company of your own, then you better learn to sell.

Don’t like it? Tough.

I’m not here to tell you a way to make your situation “fair.” Nothing’s “fair.”

I’m here to tell you the way it is and how to use it to the best of your ability.

If nothing sells, no money is made.

No money made means no business.

Does it make sense why your boss wants you to sell?

You have two options.

You can whine and complain or you can take responsibility and do something about it.

Oh, and you still have to study how to be an effective manager, businessman and leader as well.

Otherwise you’ll end up just like all the rest of the sub-par managers in the world.

Sales matter to every manager.

They better be important to you.

 

Entertain. Educate. Motivate.

-JD

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